L Rick Cornett II
EVP & Chief Marketing Officer
L Rick Cornett II is EVP & Chief Marketing Officer of Cicrim, where he leads positioning, commercialization, communications, and growth.
Cornett translates Cicrim’s technical expertise into services clients can understand, evaluate, and act on. He shapes how the firm defines its offerings, presents its value, and brings its capabilities to market.
Before joining Cicrim, Cornett built his career in national media, marketing, and advertising sales. As a Senior Account Executive with Warner Bros. Domestic Television Distribution, he worked across agencies, major advertisers, and national brands to develop the commercial value of media inventory.
Cornett is also Founder of Creative X Canvas, a strategy and creative firm focused on business development, brand development, market positioning, offer design, and commercialization.
Cornett brings a disciplined approach to commercial strategy. He begins with the customer problem and its economic value, then shapes the offer, narrative, and route to market. His work helps ensure that Cicrim’s expertise is presented with the same clarity and rigor that define the firm’s technical work.
- Translating complex expertise into clear customer propositions
- Connecting customer needs with solution strategy, positioning, sales, and brand
- National media, advertising sales, and agency relationship management
- Brand strategy, offer development, and commercialization
- Entrepreneurship, creative direction, and new venture development
- Founder, Creative X Canvas
- Former Senior Account Executive, Warner Bros. Domestic Television Distribution